As social media continues to prevail as the preferred form of advertising for companies of all sizes, many business owners find themselves wondering if it is still beneficial, or even necessary, to use email marketing as well. But even though social marketing and local search engine optimization has become the mainstream way to reach an […]

In today’s social media-fueled society, it is no surprise to see that big and small businesses are getting in on the act and boosting their social media presence to make themselves more accessible to their consumer base. Social media marketing, or SMM, gives salespeople the opportunity to establish relationships with clients and prospects, and also […]