In today’s social media-fueled society, it is no surprise to see that big and small businesses are getting in on the act and boosting their social media presence to make themselves more accessible to their consumer base. Social media marketing, or SMM, gives salespeople the opportunity to establish relationships with clients and prospects, and also […]

With the advent of sites like Yelp, it is now easier than ever for consumers to make their voices heard and leave reviews about businesses, good, bad or otherwise. From corporate giants like Amazon to small, mom-and-pop establishments in your neighborhood, your online reputation still matters a great deal.

Quick- think of your favorite website that you use regularly. Is it fast? Attractive? User-friendly? Easy to access the information you need? User experience, or UX, is the umbrella term for how a consumer feels about a website, and it can make all the difference for your business’s level of success.

If you are the owner of a business operating in multiple geographic locations, it can be difficult to optimize your website to cater to varying demographics in each area. This can be a particularly daunting task if you are not using the proper techniques to direct web traffic to your business’s site regardless of the […]