Duplicate search engine listings for your company may sound like a good thing at first- after all, if your business is listed more than once, that increases your web traffic, right? Actually, not so much. Having your business listed more than once, in either a single account or multiple accounts, can seriously hurt your website’s […]

When optimizing your company’s website for search engine results, you may be wondering if backlinks help or harm your ranking potential. Backlinks, or a link to your site from another site, are almost always a good thing when it comes to getting your company’s website to the forefront of the search engine results, as long […]

When it comes to marketing your local business online, you are faced with unique challenges to your geographically-specific campaign that don’t really factor in on a national level. Local SEO is its own animal for sure, with rapidly-changing local search results. This constant state of flux accounts for ever-changing local SEO ranking factors that can […]

Search engine marketing, also known as SEM, is a type of Internet Marketing that uses optimization and advertising to increase the visibility of websites in search engine results. Hiring a professional SEM agency can help get your brand noticed and put your business on the map. But how do you know what to look for […]