When it comes to marketing your local business online, you are faced with unique challenges to your geographically-specific campaign that don’t really factor in on a national level. Local SEO is its own animal for sure, with rapidly-changing local search results. This constant state of flux accounts for ever-changing local SEO ranking factors that can […]

With the advent of sites like Yelp, it is now easier than ever for consumers to make their voices heard and leave reviews about businesses, good, bad or otherwise. From corporate giants like Amazon to small, mom-and-pop establishments in your neighborhood, your online reputation still matters a great deal.

If you are the owner of a business operating in multiple geographic locations, it can be difficult to optimize your website to cater to varying demographics in each area. This can be a particularly daunting task if you are not using the proper techniques to direct web traffic to your business’s site regardless of the […]

Understanding and implementing local search engine optimization (SEO) strategies are a collection of undeniably valuable tools for those businesses that rely on customers to visit their place of business, as well as for marketing companies that offer SEO services. In order for a customer to find a business online, it must have a discoverable presence, […]