When it comes to marketing your business online, it can be difficult to decide which digital marketing strategy is best for promoting your company. Two of the most common digital marketing strategies, Pay-Per-Click (PPC) and organic Search Engine Optimization (SEO), each have their unique advantages and drawbacks, and while each strategy might work better for […]

As a business owner, you’ve probably been told that SEO is essential. But why? What can search engine optimization really do for your business? Are rankings really that important to the success of your business? Many businesses are reluctant to hire an SEO professional because they simply don’t understand the value of the services provided. […]

Harnessing the world of search engine optimization (SEO) for the benefit of your small-medium business (SMB) can be a baffling, lengthy experiment in discovering what works and what negatively affects your website’s and webpages’ rankings, which can result in committing SMB SEO mistakes. If your business’ current SEO plan seems to be failing no matter […]